Convergence: - The highly popular playstation 2 is now fused with DVD playing. Filming and gaming industries can also be seen to converge because after a film is relased, a computer game is regularly released of the same name and genre, for example, Star wars is a hugely popular filmand has a popular game to support it.
Personalisation: - personalisation is technology that offers the user a personalised experience. For example, Sky + allows users to personalise their viewing schedule including the ability to pause live TV and automatically record their favourite programmes.
Interactivity: - Interactivity is a two-way communication and in the context of new media technologies means content that is reactive to the audience's choices. Interactive TV encourages the audience to be less passive, however, even interactive TV isn't interactive because the choices are limited and the influence of the audience on content is very small.
Linear / Non-linear: - Linear experiences move in a straight line from start to finish, for example, watching a film in the cinema from start to finish. Interactive TV allows the audience to experience alternative endings, voiceovers, extras and other special features. This allows the audience to have a unique experience, this can therefore be described as non-linear.
Democratisation: - The ability to communicate your own opinions and ideas, or share your creative output has never been easier due to new media technologies. Systems like blogging and TV schedules are now in the hands of ordinary people. Although there are some people that do not have internet access.
Digitisation: - At is basic form all digital material (pictures, movies etc.) are made up of a series of 1s and 0s. This means that the material can be reproduced exactly and in mass quantities if necessary.
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